A Boutique Sports Agency Specialising in the Management of Professional Rugby Players


Legion Sports Management is a boutique sports agency specialising in the management of professional rugby players.

LSM is comprised of lawyers and former professional rugby players. We provide expert commercial advice tailored specifically to the needs of professional athletes.

 Our strong legal backgrounds allow us to provide the very best commercial and negotiation skills for our clients. We do however recognise that the sporting world is a truly unique business. That is why we draw on our team’s first-hand knowledge of the professional game when structuring our advice to clients.

With LSM you can be assured of strong commercial advice that is personalised to the needs of each individual situation. We put our client’s first and in doing that we make sure we put their needs ahead of ours. We recruit clients with this in mind and are vigilant in not taking on too many clients in a way that would prejudice our current client base.


Contract Sourcing
(Local and International)

Career Advice Tailored
to Client Specific Issues


Sourcing Media &
Appearance Opportunities

Sponsorship Procurement
and Negotiation

Post Rugby
Career Planning

We focus our expertise on the areas that count.

A player’s career is short so we concentrate on maximising earning potentials and helping players make the right decision for their careers. We see our legal skills as a vital part of negotiating the best deal for players. We ensure that each agent has a manageable client list that allows us to guarantee every player gets a fully-focused, personalised service.

We have first-hand experience of career ending injuries. Moreover, we have first-hand experience of what it takes to transition successfully from professional rugby into the business world. Both Ben and Leon have had the misfortune of having their successful playing careers cut short. They however have both transitioned successfully into the business world. They have practical experience of how best to prepare for life after sport. This is one of LSM and in particular, Leon’s, passions. So much so that Leon wrote a book, From Bootroom to Boardroom on the subject. See: www.leonlloyd.co.uk. Leon provides invaluable practical advice to players on this topic. We see it as a vital part of our services and one that we are industry leader in.


David Ricketts

Managing Director

David is a qualified lawyer and retired semi-professional rugby player. He qualified as a lawyer in 2008 and has since practised at South African and London city law firms in litigation, commercial law, personal law and sports law.

Having played competitive rugby for many years, David combined his legal experience with his deep understanding of sport to transition into the field of player management. He is a registered agent with the RFU and has been working in the sports industry for seven years. David is a highly skilled negotiator and has secured numerous high level contracts for rugby players throughout Europe, Japan, and South Africa.

David remains actively involved in the law and consults to Adelphi Commercial Law, where he provides legal advice in various areas of law including sports law.

Leon Lloyd


Leon is a retired sports professional and entrepreneur. He joined Legion Sports Management in 2012 following a professional rugby career, playing for Leicester Tigers for 14 years and winning 11 trophies. It was at Gloucester Rugby where his career ultimately ended but credits playing for the Barbarians, scoring the winning try in the 2001 Heineken Cup final and playing for England among his highest on field achievements. His network within the sporting world is second to none and he successfully built and ran two niche market businesses whilst also playing rugby.

After retiring from the sport in 2008, Leon was appointed as Development Director for Oakham, a leading independent school in the Midlands. He was responsible for the fund raising at the school, ensuring its continued success and financial security. 2012 saw Leon accept a role as CEO at the Legion Group which offered him the chance to return to the sporting world where he provides both on and off field advice and sources commercial opportunities for clients.

This lead to him writing his first ‘Best Selling’ book, Life After Sport, which provides insights into the highs and lows that a modern day professional athlete may experience and how they can better prepare for their own career transition whilst still enjoying the fruits that professional sport provides.

Ben Woods

Player Manager

Ben is a recently retired professional rugby player formerly of Newcastle Falcons, Leicester Tigers and England Saxons.  Prior to commencing his professional sporting career Ben attended Durham University obtaining a history degree before winning a blue for Cambridge University in the annual Varsity match whilst studying law.

Ben joined Legion Sports Management in July 2013 whilst continuing to further his studies in law. He has an outstanding reputation in the rugby community which has seen him form strong relationships with both players and clubs throughout his career. Ben’s reputation and extensive network in rugby will ensure LSM continue to sign and manage some of the finest talent in the game.  Moreover, having recently retired, Ben has a great understanding of current players’ needs and demands. This allows LSM to continue to provide outstanding commercial advice tailored to the modern day game.


Tom Croft


Mike Cusack

Ttighthead Prop

Phil Dowson


Jim Hamilton


Alex Lewington


Kieran Low


Emily Scarratt


Blaine Scully


Charlie Sharples


Rory Sutherland

Loosehead Prop

Kyle Traynor


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Contact us


3 Brindleyplace,
Birmingham, B1 2JB
United Kingdom

Phone numbers:
020 3355 8169